Sports bras can either encapsulate or compress breasts.
It was the first time ever that an international woman footballer exposed her sports bra by removing her top. The image is considered as an iconic photographs of a woman celebrating an athletic victory.
In 1999, at the 1999 FIFA Women's World Cup Final in Pasadena, California, after scoring the fifth kick in the penalty shootout to give the United States the win over China in the final game, Brandi Chastain celebrated by spontaneously taking off her jersey and falling to her knees in a sports bra. This led to very positive reviews in O: The Oprah Magazine, a 2001 appearance on The Oprah Winfrey Show, and a huge surge in orders. After considerable lobbying, she persuaded Oprah Winfrey in 2001 to try her bra. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk, and founded Enell Incorporated. Renelle Braaten, a Montana hairdresser, struggled to contain her DD-sized breasts while playing racquetball and volleyball. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breasts bounce. She measured breast movement of women running on treadmills. This was followed by research by Christine Haycock, associate professor of surgery at the University of Medicine and Dentistry of New Jersey. In 1990, Playtex purchased Jogbra from Lindahl and her partners. Two others are housed by the Smithsonian and another by the New York Metropolitan Museum of Art. One of their original Jogbras is bronzed and on display near the costume shop of the theatre. In the costume shop of Royall Tyler Theatre at the University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra".
During the course of Lindahl and Smith's exploration for a better alternative, it was suggested that what they needed was a jockstrap for women's breasts. Both Lindahl and her sister, Victoria Woodrow, complained about their bad experience exercising in ordinary bras, having experienced runaway straps, chafing and sore breasts. The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc.
32 B SPORTS BRA PROFESSIONAL
Jogbra, back view with packaging, "The Professional Athletic Support Bra That Keeps Breasts from Bouncing"
0 kommentar(er)
